Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.

Motion graphics are pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology.

It’s a video that usually promotes a product, service or brand. It is pushed out to an audience and backed by media spend. The goal of a video commercial is to raise awareness, acquire new leads, nurture existing ones and increase conversions.